Let the Good Times Roll (EEGI) Joint Venture With Hard Rock Casino
Marketwire “Press Releases”
CLEARWATER, FLORIDA — (MARKET WIRE) — 11/19/10 — Eline Entertainment Group Inc. (PINK SHEETS: EEGI) (http://elineentertainment.com/) subsidiary Let The Good Times Roll, Inc. (“LTGTR”) (http://www.goodtimespartybus.com) is pleased to announce a joint venture with the Hard Rock Hotel and Casino .
This new incentivized agreement with provides LTGTR riders with $25-$35 in gaming chips and a $5 food voucher when booked for the Hard Rock Casino . LTGTR, will experiment and plans to start running shuttles to the Hard Rock, charging $25-30 for round trip services. The deal is conditionally approved and subject to pending insurance verification. The company sees this as a simple administrative task, and to be resolved shortly.
Preliminary research shows strong support with the company running 14 casino runs a week, with each shuttle generating an average of $750 in revenue with 60-70% in gross profit.
“We are looking at creative ways to keep the buses on the road. As they are running not only are they generating revenue but they are advertising. If you are running a bus during the day for Hard Rock shuttles and then booking nightly runs at Gross Profit Margins of 70% you are doing very well.
We are very excited with the Vu365 merger which helps our plans with the college shuttle program and also will introduce the Vu365 to a new gaming audience. We had extremely favorable talks with Vu365 and believe they can help us extensively with our unique programming needs, and we can help them bring Vu365 gaming to an American audience. This is a win/win for LTGTR, Vu365 and the shareholders of EEGI,” Debra Davis President of LTGTR.
LTGTR, which provides the premier “party on wheels” experience, intends to increase revenue streams through adding standard shuttle routes and joint ventures with popular venues such as this one. LTGTR has begun by creating Luxury Shuttles designed to travel from regionally isolated areas to populated hotspots. This includes a division of “Safety Shuttles” geared towards college students, intended to give “of-age” students the ability to enjoy nightlife without the hassle of designated drivers, parking fees, etc. These shuttles will run along a scheduled route, delivering riders to pre-contracted venues which provide customer discounts and/or incentives. The Company is currently in talks to purchase competing businesses with synergy to the new business model of LTGTR.