MONTEREY, CA — (MARKET WIRE) — 10/27/10 — As evidence of the continuing consumer backlash against new USGA standards for grooved golf clubs, Feel Golf Company (OTCBB: FEEL) says that the sales of its non-conforming wedges are on the rise.
“We’ll continue to offer non conforming wedges as long as there is demand — and demand is picking up,” says Feel Golf CEO Lee Miller . Amateurs can continue to use the non-conforming wedges in sanctioned events until 2014, and in recreational play until at least 2024.
Customers are voting with their dollars and with their comments. As one customer stated, “These wedges are just too good to discontinue — they really help my short-game, especially being an 18 handicap.”
Retailers too are continuing to support sales of non-conforming wedges, especially in this economy. “The Dart Thrower” wedge lines (non conforming to the 2010 groove rule) were born on the Tour in the late 1980s and helped Tour players win just about every major tournament there is. A limited number of “The Dart Throwers” are still available at many retail web sites, pro shops and online at
Feel Golf has raised questions against the changes to the groove rules — specifically for amateurs — and believes that these new rules have a negative effect on the enjoyment of the game. “Small rule changes really designed for the top Tour players in the world can have a significant and negative impact for every other golfer,” says Miller. “We believe anything that makes the game more difficult and less rewarding for amateurs will decrease overall consumer interest and hurt the golf industry.”