Our “BUZZ on the Street” pick, Greene Concepts (OTC: LKEN) released the following news:
NEW YORK , Jan. 18, 2011 (GLOBE NEWSWIRE) — Greene Concepts, Inc.’s (PINK: LKEN) AccuBrite, Inc has announced the signing of a production and direct response campaign management agreement with Stardust Entertainment (
www.tvdelivers.com), one of the most progressive DRTV (Direct Response Television) and syndication companies in the world. The deal was negotiated toward a formula for success between LKEN CEO Lenny Greene and Stardust Entertainment CEO and President, Mark Liddell .
Stardust Entertainment will produce a suite of TV Commercials for the product line, including a 2 minute, 60 second and 30 second direct response infomercial and a 15 minute infomercial to market FreeInk4Life both online and television as part of a national campaign. Completed TV-ready 15-minute infomercial and 60-second DRTV spot can be viewed on AccuBrite’s website at:
http://www.freeink4life.com/rss/freeink4life_infomercial.htm. As well, Stardust Entertainment will support AccuBrite’s DRTV (Direct Response Television) effort through its New Media/Web Design department and Distribution Services Division toward maximizing market permeation.
“The consumer is ready for an easy, efficient, do-it-yourself solution to the out of control printing costs.It’s important that we take the simplicity of the product and to effectively proclaim its attributes to the masses. We couldn’t have picked a better partner than the one we have in Stardust Entertainment for these purposes,” states LKEN CEO, Lenny Greene .
According to a variety of studies, DRTV has proven it can create overnight sensations and tremendous demand for products and services. Both short-form and long-form DRTV advertising provides companies with immediate information and metrics about the effectiveness of their marketing spend. DRTV also has a multiplier effect on retail, Internet and other distribution channels. “The direct response television industry is a tremendous marketing strategy with revenues projected to be at $3 billion in 2010. It’s not uncommon for companies to generate more than 100,000 orders in less than a month,” adds Greene. “AccuBrite’s assembly line can produce and deliver over 1 million of our FreeInk4Life refill kits per month, as it states on our website, so we’re well-prepared.”
Greene is very pleased with content and response rate thus far and feels they are geared for an exponential increase in product demand and revenues. “We are surrounded by an extraordinary pool of talent at Stardust Entertainment which provides a comprehensive suite of DRTV (Direct Response Television) services and solutions.
Greene continues, “Manufacturers, to date, have saturated the market with low margin hardware and high margin replacement cartridges.For the consumer, pound for pound, ink has become more expensive than oil and other precious natural resources.The most expensive liquid is no longer found in the Middle East . It’s found in your printer inkjet cartridges. AccuBrite’s Inkjet refill system, FreeInk4Life, eliminates the mess and guess-work of cartridge refills and, in terms of accessibility, is designed for compatibility with all major brand inkjet cartridges.We’re looking forward to this next phase in our marketing plan which we are confident will have a positive lasting effect on product sales and mainstream introduction to market.”