New Energy Systems Group (NYSE Amex: NEWN) today announced that Shenzhen Anytone Technology Co., Ltd. (“Anytone”), a subsidiary of the New Energy Systems Group, signed an agreement with New Trent Inc. to manufacture New Trent’s products to be sold in the U.S. and UK in 2012.
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Founded in 2003, New Trent Inc. was launched in an effort to design and manufacture superior quality LIP battery packs in response to growing global demands for smart phone and mobile electronic devices. As demand grew for high-density battery packs with slimmer dimensions, LIP batteries became the preferred choice because of their clear safety and environmental advantages.
As the industry matured, New Trent founders had already perfected the art of providing superior quality products paired with knowledgeable and responsive customer service. At this time, New Trent expanded operations with a renewed focus on building the industry’s strongest customer support team to serve the world’s evolving mobile technology needs.
Today, New Trent is recognized around the world for its exceptional products, premium customer service and competitive prices. The company has offices in the United States, Hong Kong, China and the United Kingdom.
New Trent signed an agreement with Anytone to produce two “New Trent” branded recharging devices for sales in the US and UK markets. Anytone models 8800BD and M700 are flexible, back up mobile power devices that can be used to recharge and power phones and tablets manufactured by a variety of manufacturers. Model M700 is an innovated design which allows the users to power their devices without preparing any accessories. Both models can fully recharge depleted power sources in devices faster than those devices’ original chargers.
As part of the agreement, New Trent undertakes to sell $1.0 million products in its first year of the partner relationship with Anytone. New Energy’s “Anytone” or “MeePower” brands are not included in this agreement.
Mr. Weihe “Jack” Yu, Chairman and CEO of New Energy Systems Group, commented:
“Through several steps of discussion and testing after the Consumer Electronics Show 2012 in Las Vegas, we are pleased to sign our agreement to sell Anytone made products in the U.S. With a strong portfolio of products for consumer electronic devices and accessories, we are focused on expanding our sales outside of China, where we hope to realize higher average selling prices and margins.”
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New Energy Systems Group is a vertically integrated original design manufacturer and distributor of lithium ion batteries and backup power systems for mobile phones, laptops, digital cameras, MP3s and a variety of other portable electronics. The company’s end-user consumer products are sold under the Anytone brand in China, and the company has begun expanding its international sales efforts. The fast pace of new mobile device introductions in China combined with a growing middle class make it fertile ground for New Energy’s end-user consumer products, as well as its high powered, light weight lithium ion batteries.