Innovative Health Sciences Unveils Name of Its First Fitness Product “The Forbes Riley CrossToner”
Marketwire “Press Releases “
CLEARWATER, FL — (MARKET WIRE) — 10/20/10 — Innovative Health Sciences, Inc. (PINKSHEETS: IHSN) announced today that it is pleased to officially unveil the brand name of its first fitness product, the Forbes Riley CrossToner® (“CrossToner”). Per prior announcements, the Company has obtained the global rights to market a revolutionary fitness product designed for women to tone the arms, shoulders, and inner and outer thighs. The Company is scheduled to begin shooting a direct response television commercial staring Forbes Riley and the CrossToner beginning the week of November 8, 2010 . The commercial will be tested nationally in select markets following the Christmas in the first quarter of the year, the prime selling season for fitness products.
“Recently, at the annual conference for our industry, the Electronic Retailing Association , Forbes was presented with top honors, winning three awards for Best Female Presenter, the Best Live Shopping On-Air Guest and the Best Long Form Commercial for Housewares. We now have even more of a reason to be excited with her involvement in marketing the CrossToner. We are excited capitalize on her outstanding contributions in the direct response industry, as well as capture her enthusiasm and knowledge of the CrossToner on film,” said Chris Winter , President of the Innovative Health Sciences .
Forbes Riley commented, “I am thrilled to be associated with the CrossToner, and back this product 100% with the use of my name. The CrossToner is very effective at sculpting the major muscle groups women are most concerned about, and it never gets boring. I can’t wait to discuss the details and demonstrate how and why the CrossToner is go great. So stay tuned for the infomercial coming out next year!”
About Innovative Health Sciences, Inc. Innovative Health Sciences, Inc. remains focused on its plan of acquiring companies that are leaders in their respective market niches and have the potential for additional upside. Acquired in 2010, Harrington Multi Media Marketing (HM3) is a leading producer of infomercials and short-form direct television spots and developer of Internet-based marketing campaigns and transactional websites. HM3 also offers complete turnkey solutions to launch new consumer products including: assistance with outsourcing products and prototype development; set-up and management of call centers; product fulfillment and customer service; credit card processing; purchasing and management of media outlets, including telephone sales, direct response television (DRTV), and Internet sales. For more information, please visit www.ihs-development.com or call 727-230-1036 ex. 157.