San West & CountyImports.com Announce Profit Improvement for the Holiday Season
Marketwire “Press Releases”
SAN DIEGO, CA — (MARKET WIRE) — 01/13/11 — San West Inc. (OTCBB: SNWT), an emerging leader in the off-road vehicle (ORV) industry, today announced that un-audited net income for its partner website www.CountyImports.com reached $214,000 during the 2010 holiday season, representing an improvement of approximately 17% over 2009.
Gross sales for the period remained on par with 2009, when sales for the winter months were the highest in company history and management is very encouraged by its ability to generate substantially higher margins from a similar revenue base. Key factors responsible for driving strong sales and increased profitability during the 6-week period ending 12/31/10 include: higher sales volume and revenue per-unit, successful implementation of an aggressive keyword marketing campaign, exclusive availability of new, higher margin products, and an improved consumer experience facilitated by an enhanced e-commerce platform and strengthened CRM customer service system.
Jesse Gonzales , President of CountyImports.com, added:
“I’m excited to announce that our 2010 holiday season was the most profitable in CountyImports.com history. This time of year is traditionally the busiest for our business and it is extremely encouraging to see that we were able to stay on pace with last year’s sales volume while improving efficiencies to the extent that net income for the period grew significantly.”
Mr. Gonzales added:
“Over the past 12 months, CountyImports.com has successfully undertaken a series of aggressive strategic initiatives targeted at promoting our product offering to the widest consumer audience at the lowest possible cost, optimizing the customer experience on our website, reducing overhead, and securing exclusive distribution rights for high-margin products in the hottest sectors of the ORV marketplace, including motorized scooters. Our substantial labor and capital expenditures are producing extremely favorable returns and I look forward to updating the public on our stellar performance in 2010 as well as the New Year as data becomes available for dissemination.”