Strategic Management & Opportunity Corporation Launches Coupon Video That ‘Makes Cents’ for Advertisers
GlobeNewswire “Press Releases “
CLINTON, Wash. , Nov. 11, 2010 (GLOBE NEWSWIRE) — Strategic Management & Opportunity Corporation (Pink Sheets:SMPP) proudly announces today that it has launches video to demonstrate the efficiency and value of online interactive coupons for advertisers. The video, which can be found by visiting
http://www.seattlecoupons.com/pages/advmovie, was created with the intention and ability to re-brand the videos for coupon site owners across the country. The videos were produced to demonstrate the simplicity inherent to and the revenue potential unleashed with the use of online coupons.
CEO Julienne Audette comments, “We’ve created two videos as part of our initiative ramping up to the launch of our multi-faceted VSP product line: One video for consumers and one for advertisers, both to educate each group on the ease and effectiveness of online coupons, which concurrently lead to more spending, bigger savings, overall revenue increase as well as enhanced branding, recognition and traffic. More so, coupon site owners can come to us for complimentary videos, marked with their brand, to fast-track relationships and market permeation for Strategic’s services and product lines.”
Once the company launches its VSP platform, the complete list of video production services will be offered to advertisers in each market, streamlining advertisers’ ability to reach consumers in a dynamic way while bringing direct revenue to Strategic.
The growth of online local ad spending, along with the stagnation of traditional efforts, will mean online takes an ever greater slice of the local advertising pie in coming years. Online has already increased its share by 50%, from 10% in 2008 to 15% this year. By 2014, BIA/Kelsey expects nearly one in four local ad dollars to be spent on digital.
Local Ad Spending (2008-2014, $Billion)
Source: BIAKelsey, September 2010
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