Medical Alarm Concepts(TM) Announces the Initial Airing of a New Infomercial for the MediPendant(TM) Medical Alarm
GlobeNewswire “Press Releases “
PLYMOUTH MEETING, Pa. , Oct. 25, 2010 (GLOBE NEWSWIRE) — Medical Alarm Concepts Holding, Inc. (OTCBB:MDHIE), manufacturer of the MediPendant, the first fully-monitored medical alarm system that allows you to speak and listen directly through the pendant, announced today that the Company and its media campaign partner, YesDTC Holdings, Inc. (OTCBB:YESD), will begin airing a new infomercial via direct response television (DRTV) for the innovative and technologically superior MediPendant medical alarm device. The airing of the infomercial marks the commencement of a new DRTV marketing campaign designed to target a wide reaching national audience.
Medical Alarms Concepts is the manufacturer of the MediPendant product, a patented medical emergency alert system that includes several revolutionary and highly desirable features, including direct through-the-pendant speak-and-listen capability, the ability to allow the conferencing of third party contacts while on an emergency call, and an extended product operating range that enables users to move up to 600+ feet (line of sight) from the base station.The Company’s media campaign partner, YesDTC , is a direct-to-consumer global distributor and marketer of consumer goods and products.As part of its strategy to market and sell innovative consumer products via customized DRTV campaigns, YesDTC maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials.
Programming is scheduled to begin the week of October 24 th and is sponsored by YesDTC . The infomercial targets both male and female demographics in the age range of 30 to 55 years, who have elderly parents or loved ones that could benefit from the security and peace of mind that the MediPendant device provides, including access to medical and emergency response personnel and/or personal contacts within the user’s network of friends and family.In order to reach this audience, the MediPendant infomercial will be aired on the following stations: Discovery Health , ESPN News , Inspiration, Lifetime Movie, Northwest Cable News , Tru TV and TV Land.
Ronnie Adams , Founder and President of Medical Alarm Concepts, commented, “We are very excited to finally see the launching of this infomercial showcasing the MediPendant device, which really marks the first stage of our rollout into the national market.By working with YesDTC on this campaign, we believe we will be able to reach a large consumer audience in a market worth many millions per year. And given our superior technology, we expect to start garnering market share in this industry right away, something that will benefit our revenue position and that of our partner, YesDTC .”