WILTON, Conn. , Oct. 19, 2010 (GLOBE NEWSWIRE) — Drinks Americas Holdings, Ltd. (OTCBB:DKAM), a leading developer and marketer of beverage products, today announced that Rheingold Beer, New York’s beer since 1883, is the subject of an article by CHRIS BOSAK , a staff writer of The Hour. The article discussed the history of Rheingold Beer and the re-emergence of the brand into the market.
Following is an excerpt from the article:
“Rheingold Beer, once the best-selling beer in New York , has been re-launched by Wilton -based Drinks Americas . The Company purchased Rheingold in 2005 and officially brought the brand and product back to market in August. “Founded in 1883, Rheingold featured a well-known jingle, memorable advertising campaign and, of course, the Miss Rheingold pageant. Now it’s all back, thanks to Drinks Americas .
” ‘Retro seems to be fashionable, and it’s always a good time for a good beer,’ J. Patrick Kenny , CEO of Drinks Americas , said. ‘There’s nothing more iconic than Rheingold.'”
To view the article in its entirety, please click here: