Greene Concepts, Inc. Releases Annual Projections for National Direct Response Television Campaign
GlobeNewswire “Press Releases”
NEW YORK , Jan. 20, 2011 (GLOBE NEWSWIRE) — Greene Concepts, Inc. (Pink Sheets:LKEN) (www.greeneconcepts.com) is pleased to announce that LKEN execs, in discussion with production and sales partners, have finalized projections for its forthcoming DRTV (Direct Response Television) campaign for FreeInk4Life and are confident the campaign will result in over $46,000,000.00 in sales over the next year. Figures were derived from a combination of factors such as campaign spot placement and frequency, aligned with current industry trends and historical data.
Greene Concepts, Inc. CEO, Lenny Greene is
“thrilled but not surprised by these figures.I’ve been in sales all my life and realize the powerful mechanism that is Direct Marketing.It’s a known industry fact that, typically, for every unit sold on TV, anywhere from 3 to as high as 15 units sold at retail depending on retail distribution. DRTV is a perfect fit for our line and we expect to fall, conservatively, right in the middle of this statistic with about a 1 to 7 ratio of TV buys to retail purchase as we continue to secure additional retail distribution.”